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Segmint Joins Forces with INDYCAR, Discover®, and First Bankcard to Reward Fans

Official credit card offers one-of-a-kind experiences, perks to fans

2/13/2012

INDIANAPOLIS (Feb. 13, 2012) –INDYCAR announced today it has entered into multi-year agreements with Discover® Network and First Bankcard, a division of the First National Bank of Omaha, to offer a credit card program designed to provide rewards to fans of the sport. INDYCAR has also entered into an agreement with Segmint, Inc. to deliver the digital analytics for the INDYCAR Discover credit card program.

INDYCAR Discover credit card cardmembers can redeem accumulated reward points for exclusive experiences, including VIP access to Victory Lane at the Indianapolis 500 and breakfast with legends of the sport. Other rewards include race tickets, driver meet & greets, suite passes, and INDYCAR merchandise.

There will be two card designs for cardmembers to choose from: a vintage look highlighting the start of the 1960 Indianapolis 500 or a modern look featuring the sleek 2012 IZOD IndyCar Series car.

“With this agreement, Discover is able to help the premier open-wheel auto racing series in North America reach their fan base in a new, rewarding way,” said Kevin O’Donnell, vice president of credit issuance at Discover. “The INDYCAR Discover credit card is designed to help drive cardmember loyalty by offering tailored card benefits and exclusive access to events that cardmembers care about most.”

“The partnership between INDYCAR and First Bankcard will enhance the fan experience, allowing them to immerse themselves in the sport,” said Stephen F. Eulie, president of First Bankcard. “We are excited to offer this exclusive rewards card – the INDYCAR Discover credit card – that will debut this season.”

INDYCAR is working with its corporate partner lineup to provide exclusive discounts on products and services for INDYCAR Discover credit card cardmembers.

“We are always looking for ways to bring our fans closer to the sport and provide once-in-a-lifetime opportunities at our events,” said Randy Bernard, CEO, INDYCAR. “Not only does the INDYCAR Discover credit card provide an avenue to reward fans with unique experiences, it provides an additional platform for our other partners to provide benefits to our passionate fan base.”

Segmint will drive the digital analytics of the INDYCAR Discover credit card program.

“Segmint’s unrivaled analytics framework provides the technology for this innovative collaboration and enables INDYCAR to set a new sports marketing standard for successfully engaging fans, teams and sponsors, “ said Rob Heiser, president and CEO of Segmint Inc.

Fans can sign up for the card by visiting www.indycardiscover.com or stopping by the INDYCAR Fan Village at each race during the 2012 season. All approved applicants between the launch and May 31, 2012, will be designated as members of the Founder’s Club, which will provide its cardmembers premiere access to additional rewards.


About Discover:
Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America’s cash rewards pioneer, and offers personal and student loans, online savings accounts, certificates of deposit and money market accounts through its Discover Bank subsidiary. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation’s leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discoverfinancial.com.

About First Bankcard:
First Bankcard is a Top 15 credit card issuer with more than 600 financial institution, co-brand and affinity partners. For more than 40 years, First Bankcard has offered quality products and superior service to help customers achieve their goals. First Bankcard is a division of First National Bank of Omaha.

About First National Bank of Omaha:
First National Bank of Omaha is a subsidiary of First National of Nebraska. First National of Nebraska has grown into the largest private banking company in the United States. First National and its affiliates have $17 billion in managed assets and nearly 5,000 employee associates. Primary banking offices are located in Nebraska, Colorado, Illinois, Iowa, Kansas, South Dakota and Texas.

About Segmint:
Segmint Inc. is a fast-growing, dialogue marketing and digital media company offering an unrivaled analytics framework that anticipates consumer spending patterns and helps businesses deliver highly-targeted, individual online advertising campaigns across the digital spectrum.

About INDYCAR:
INDYCAR was formed in 1994 to preserve the heritage and excitement of the Indianapolis 500 in U.S. open-wheel racing. INDYCAR is the governing body of the IZOD IndyCar Series, the premier open-wheel racing series in North America; Firestone Indy Lights, which serves as an essential stepping stone for drivers and teams striving to reach the IZOD IndyCar Series; and the Star Mazda Championship presented by Goodyear, which serves as the middle rung on the Mazda Road to Indy development program. INDYCAR events are available to a worldwide audience through a variety of multimedia platforms, highlighted by long-term and broad-reaching partnerships with ABC and the NBC Sports Network. INDYCAR is continually at the forefront of motorsports innovation with drivers, teams and tracks benefiting from safety and technological improvements such as the SAFER Barrier, SWEMS wheel tethers, chassis enhancements, high-definition in-car cameras and ethanol fuel.

SegmintFAQs

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How does Segmint access and collect the data?

A: 

Segmint acts as a partner with Financial Institutions (FIs) to recognize trends, triggers and identifiers in the institution’s transaction data. FIs generate unique, anonymous identifiers for each customer. FIs periodically provide transaction data and anonymous identifiers to Segmint to enable KLI identification via secure, encrypted data transfers.

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