Solutions

Overview

The historically important branch employee - customer relationship is disappearing due to the increase in online banking. How are banks maintaining their customer relationships and competitive edge?

The solution is a personalized online customer experience. How? Through the Segmint system, each transaction a customer makes is anonymously analyzed to determine his or her hobbies, activities, or life events. These transactions are given tags that Segmint calls Key Lifestyle Indicators or KLIs.

Based on the unique blend of KLIs assigned, each customer is presented a mix of bank and third party offers, specific to his or her needs and interests.

SegmintFAQs

let’s clear some things up...

Q:	What information will Segmint gather about financial institution customers? How customer-specific is it?
A:	Segmint does not gather any Personally Identifiable Information about financial institution customers. Segmint will receive transaction information that is organized only by the anonymous identifier that each financial institution has created.