SegmintReach
SegmintReach provides financial institutions with the opportunity to acquire new customers. Through an easy three-step process, financial institutions will be able to reach desired prospects and offer them exactly the products they need, at the time they need them.
SegmintReach enables:
- Review of the KLIs of current high value clients.
- Use the KLIs to determine the best product, messaging, timing and locations for bank product offers.
- Place highly targeted offers on websites that are frequented by desired prospects.
An example:
The bank’s dilemma:
Bank A, a national bank, wants to find more customers for their Platinum Visa account.
Segmint’s solution:
Bank A runs a report on their legacy system creating a list of their current highest value Platinum Visa customers. The Bank marketing manager loads the list (containing anonymous customer ID numbers) into the Segmint system and the system determines that the most common KLIs in that customer group include:
- golfer
- entry-level premium European car driver
- domestic driving vacationer
- South Carolina vacationer
- Marriott hotel user
Based on this information, the Segmint system suggests that banner ads for the Bank’s Platinum Visa be placed on MyrtleBeachGolf.com. The banner creative shows a young couple standing in front of a BMW holding golf bags with the text: “Apply now for a Bank A Platinum Visa and earn a certificate for one free night stay at a well-known hotel on your next golf vacation!” This customized message results in a significantly higher conversion ratio and an improved campaign ROI.