SegmintRetain

SegmintRetain allows financial institutions to reward their most valuable customers to increase loyalty. SegmintRetain:

• Gathers KLI information about the customers financial institutions want to reward.
• Works with 3rd parties to develop compelling offers suited for these customers.
• Presents the customized offers on your valued customers’ online banking pages.

An example:

The bank’s dilemma:
Bank A wants to thank their best customers and ensure that they won’t take their banking business elsewhere.

Segmint’s solution:
The Segmint offer team reviews the most popular KLIs and works with national retailers to develop valuable reward offers that are not available elsewhere. SegmintRetain can be used in one of two ways:

1. Bank A marketing manager signs on to the Segmint web interface. The marketing manager is presented several offers to review and approve. He or she will review the banner ad (creative and text) and the corresponding KLIs. If the offer is acceptable to the Bank, the marketing manager approves the offer and the offer moves into production.

2. Bank A marketing manager has a group of clients that his or her bank specifically wants to retain / reward. The marketing manager loads the list (containing anonymous customer ID numbers) into Segmint and reviews the common KLIs of the group. He or she can either accept the offers that already exist for these KLIs or they can work with their Segmint relationship manager to develop a custom reward offer for this group.

Examples of retention offers include:

• KLI “Golfer”: receives a coupon for a 25% discount at a national retail golf supply store.
• KLI “European Car Driver”, 3 months away from lease termination: receives a coupon for no security deposit if they lease a new Audi within 120 days.
• KLI “Domestic Traveler”: receives a coupon for a free night at a well-known hotel chain.
• KLI “Pet Lover”: receives a coupon for 15% off their next purchase of a leading brand of pet food.