SegmintAlert

SegmintAlert is a tool that allows financial institutions to monitor triggers that identify both potential issues and potential opportunities with their customers. SegmintAlert can be used by the banks in many ways including:

• Monitoring changes in total and/or average collected balances over time.
• Identify specific deposit or withdrawals over a preset amount or percentage
• Track changes in account behavior (minimum balances, overdrafts, etc.)

The bank employee can set up specific actions that they want the system to take based on any of the above actions. The bank can be notified when any of the items above happen and/or pre set up banners can be displayed to the customer.

An example:

The bank’s dilemma:
Bank A wants to automatically offer overdraft protection to customers whose average collected balance drops below $100.

Segmint’s solution:
The Bank employee sets up a triggered campaign in the Segmint system to display a banner to any customer who does not currently have overdraft protection and whose balance drops below $100.

Another potential scenario is that over time a customer’s average collected balance increases over a pre-set threshold. This threshold would allow the customer to switch into an interest-bearing checking account from a non-interest-bearing account. The Bank could have set up an automatic banner ad for any customer whose average collected balance exceeds the threshold for two consecutive months.