Securely Activate Your Enterprise Data

Without receiving Personally Identifiable Information, we will unify all of your customer data.

Leverage Predictive Customer Analytics

Our platform will dynamically analyze and understand every customer through Key Lifestyle Indicators (KLIs).

Deliver Personalization Across Channels

Within minutes you can setup and deliver secure KLI-targeted campaigns on any channel.

Access Daily Campaign Reporting

Understand new products sold by campaign and channel through a variety of automatic reports.

Strategic Partnerships

Data Anonymity

Our solution was designed to make data-driven marketing simple and real-time while keeping Risk and Compliance Officers happy. We do this by never accepting ANY of your customers Personally Identifiable Information (“PII”). Therefore we will never use, share or sell your customer’s PII.

As a result, you can securely communicate with your customers on any channel as if you were talking with them face-to-face.

Learn more about our Data Security Practices.

  • Dare to Be Digital: Can Retail Banks Compete with Online Lenders?

    2/23/2016

    Mired in slow loan approval processes and paperwork requirements, traditional banks must act fast to compete with the speed, agility, and convenience their online counterparts offer and their customers crave.

  • Segmint Expands Growing Client Portfolio with Signing of 15 Banks

    2/16/2016

    Akron, Ohio – February 16, 2016 – Segmint, a global leader in active analytics and Always OnSM cross-channel marketing, continued its strong momentum with the signing of 15 financial institutions, expanding its portfolio of clients using the SegmintOne active analytics and delivery platform. A common theme cites Segmint’s ability to drive growth through intelligent, personalized and secure communications across all channels using the banks’ own anonymized data.

  • 5 steps to building digital relationships

    12/11/2015

    How banks can leverage their anonymous data to better serve customers remotely according to FIS’ Jacob Jehger, and Segmint CEO, Rob Heiser.

  • Ad Tech Daily Covers Segmint and The Trade Desk

    10/29/2015

    Within financial services, the promise of the open internet and programmatic marketing has historically been overshadowed by privacy and security concerns, bounding banks to their own physical and digital properties. However, a strategic partnership between Segmint Inc. and The Trade Desk has unlocked the open internet to highly regulated industries like banking to real-time, 1-to-1 targeted marketing.

  • Strategic Partnership Ushers In New Era In Analytics And Delivery In Banking

    10/27/2015

    Segmint and The Trade Desk Partner to Combine Active Analytics, Always On(SM) Marketing and Real Time Bidding, Opening Up Banks to do Secure 1-to-1 Marketing Across Millions of Web Sites

  • The Marketing Dive Covers New Segmint Partnership

    10/27/2015

    Segmint, a global leader in active analytics and Always OnSM cross-channel marketing, has integrated The Trade Desk’s Demand Side Platform with the SegmintOne end-to-end marketing solution. This integration provides the SegmintOne tool with 1-to-1 ad buying capabilities via Real Time Bidding (RTB). As a result, financial institutions can now, for the first time, leverage their own data to securely deliver personalized messages to individuals on the open internet, a proven method for driving the highest levels of cross-sell, new customer acquisition and greater engagement.