Chief Revenue Officer
Greg Gruning joined Segmint on July 1, 2013. He has assumed the lead role in managing business development, sales and marketing efforts with a primary focus on driving additional revenue through existing client relationships and maximizing revenue opportunities with new clients, partners, and affiliates.
Greg recently served as EVP of Corporate Business Development for INDYCAR. In this position, he was responsible for the management of all aspects of sales and sponsorship for the racing series, including: corporate sales, merchandise and licensing, media, team activation, venue, hospitality, partner strategy and activation. Under Greg's leadership, sales increased from $1.5M to over $30M and partner activation increased from $35M to over $250M. Additionally, Greg INDYCAR accomplishments include a ground breaking association with APEX-Brazil, driving $3B of business-to-business wins within 83 business sectors since 2009, as well as securing IZOD, the INDYCAR Series’ first entitlement partner in more than 10 years. Prior to joining INDYCAR, Greg served as VP of Marketing at NewPage Corp. where he led a team responsible for launching a $2.1B coated-paper company while managing all functions of product, placement, price, and promotion. Greg's extensive career began at Mead where Greg advanced from a regional sales rep to director of Mead’s North American business development.