Management Team

Kent Blacksher Vice President Business Development Ed Matis Vice President Development Lance Cuthbert Vice President Enterprise Architecture Joan Clark Vice President Product Management Jared Wilbanks Chief Technology Officer Zeeshan Gauba Vice President Client Services

Kent Blacksher

Vice President Business Development

Kent Blacksher is the Vice President of Business Development at Segmint. Kent is responsible for creating and managing new client relationships across multiple verticals. Kent brings over 18 years of experience in media sales, including TV, print and digital advertising.

Kent joined Segmint from Hearst, where he was the Digital Marketing Manager, and provided custom digital solutions to clients, including reputation management, SEO/SEM, social media, analytics and mobile solutions.

Prior to Hearst, Kent was a Sales Executive at Valassis Inc. (formerly ADVO, Inc.) where he leveraged database analysis and market research to encourage year over year ROI for core clients, via print and digital media.

Kent holds a Bachelor of Arts in Communications from Lindenwood University in St. Louis and a Master of Information Systems from the University of Phoenix.

Ed Matis

Vice President Development

Ed Matis is the Vice President of Development at Segmint where he leads the day-to-day operations of the Segmint development staff. Ed manages development strategies across all IT project teams, and is responsible for driving process improvement and reducing time-to-market.

Ed brings more than 20 years of experience in delivering complex, value-driven information technology solutions to customers the financial services, software services, customer service, utilities and transportation industries.

Ed began his career as a developer and has held management positions with publicly held organizations, startups, and private firms.

Ed holds a Bachelor of Business Administration in Management Information Systems from Bowling Green State University and a Master of Business Administration from Case Western Reserve University.

Lance Cuthbert

Vice President Enterprise Architecture

Lance Cuthbert is the Vice President of Enterprise Architecture at Segmint, where he is responsible for the overall architecture of Segmint’s Information Technology and Analytics systems along with business processes. Lance is a senior IT professional with 20 years experience in financial services, healthcare and technology industries.

Lance joined Segmint from a regional cellular carrier where he was the Director of Data Warehousing and Reporting. Prior to that, Lance served as an independent consultant, helping to author policies and procedures and implement systems for Sarbanes-Oxley and Payment Card Industry (PCI) Compliance.

Earlier in his career, Lance held the roles of Information Security Office and Director of IT Operations at a leading online home equity lender targeting high-credit quality borrowers.

Joan Clark

Vice President Product Management

Joan Clark, Vice President of Product Management at Segmint, is responsible for establishing, communicating and executing upon the vision of the SegmintOne product. Joan brings 25 years of experience in marketing technology software, technology consulting, and the financial services industries.

Joan joined Segmint from Level7 where she was a consultant, providing leadership in business analysis, quality assurance, business process modeling, and project management to clients in the financial industry.

Prior to Level7, Joan spent 10 years at BrandMuscle, a start-up software development firm providing a local marketing automation platform and ad builder solution to clients such as Allstate, Chase and DIRECTV. In her role at BrandMuscle, she developed and instituted a client implementation process to facilitate organizational growth while maintaining product integrity. Additionally, Joan managed the professional services development team to provide clients with custom enhancements, leveraged financial and performance metrics to identify trends and processes to optimize revenue opportunities, and designed and built a local media buying solution.

Earlier in her career, Joan led client support, implementation and consulting teams promoting product usage and growth.

Joan holds a Master of Business Administration from Kent State University.

Jared Wilbanks

Chief Technology Officer

Jared Wilbanks is the Vice President of IT Operations at Segmint, where he is responsible for all IT infrastructure design and implementation, capacity planning, information security, and 24x7 operations. Jared is responsible for ensuring systems availability and process improvements across the IT Operations area.

Jared has over 20 years of experience in architecting, supporting and managing complex technology solutions and solving business problems in the financial services sector. Jared has held key architecture and leadership positions in startups, privately held and publicly traded companies. Jared began his career as a management information systems graduate at KeyBank after serving in the United States Army.

Jared has a Bachelor of Business Administration from Cleveland State University and Master of Business Administration from Keller Graduate School of Management. Jared holds professional certifications in ITIL, Amazon Web Services and Project Management.

Zeeshan Gauba

Vice President Client Services

Zeeshan Gauba is the Vice President of Client Services at Segmint, where he is responsible for all aspects of onboarding new resellers and clients, and ongoing reseller and client management.  Zeeshan brings over 15 years of client facing experience in the digital media, marketing, information technology, and financial services industries to Segmint.

Zeeshan joined Segmint from Level7 where he was a Sr. Consultant, leading various IT, HR, and M&A projects.
 
Prior to Level7, Zeeshan worked for various marketing and digital media agencies where he gained project management experience including launching the digital media division of a traditional marketing firm. Earlier in his career, Zeeshan also worked in retail banking for one of the big five banks in Canada.
 
Zeeshan holds a Bachelor of Commerce in Information Technology Management with a focus on Enterprise Systems & Organizations from Ryerson University in Toronto, Canada.