2017 Consumer Bank Marketing Report

Welcome to the 2017 Segmint Consumer Bank Marketing Report, an annual glimpse into consumer attitudes and expectations related to banking and bank technology. Part I of the report looks at customer expectations for banks, especially those related to marketing and personalization. Part II of the report will be released later in 2017, further analyzing consumer’s preference for targeted and personalized communication from their banks.

To see how Segmint is delivering a positive customer experience and driving bottom-line results for banks, request a demo today. For inquiries, please contact Rachel O’Neill, Marketing Manager at Segmint: rachel.oneill@segmint.com.

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