Watch our webinar with CEB Analyst (now Gartner) Nicole Sturgill, SVP and CMO of First National Bank of Pennsylvania, Rick Steiner and CEO of Segmint, Rob Heiser.
During the webinar Nicole, Rob and Rick discuss:
- Best practices for leveraging actual customer data to increase bank profitability and strengthen customer relationships
- Suggestions for how IT and risk teams within the institution can empower marketing teams to deliver data-driven experiences while maintaining a complete audit trail
- Specific methods and solutions that do not require Personally Identifiable Information (PII) to deliver relevant and personalized marketing