Banking & Financial Services

Everyday Financial Institutions (FIs) receive massive amounts of information from their customers. But due to rigorous data privacy and security regulations leveraging this information has been a challenge.

Data Sources

It begins with the data. Without ever receiving Personally Identifiable Information (PII) we will unify all of your siloed data.

As listed in the data feed, we can accept and analyze all data from across your financial institution, in a batch process or even real-time.

Predictive Analytics and KLIs

Our Platform will continuously analyze your data to understand your customers holistically and as individuals through our Key Lifestyle Indicator (KLI) and Key Business Indicator (KBI) taxonomy.

With 500,000+ KLIs you will understand your customers spending patterns, shopping preferences, favorite brands and restaurants, and even their product mix with you and your competitors.

KLIs are also used to precisely target your campaigns. As a customer’s KLIs change, they will automatically fall in and out of different campaign audiences.

With Segmint, you will deploy Always On, Always Accurate, Always Secure campaigns.

Personalized and Always On Delivery

Within minutes, you can deliver your KLI targeted campaigns across channels.

Segmint’s Always On delivery system can securely deliver your campaigns through:

SegmintEngage: Message delivery to your Public Website, Consumer Online Banking, Business Online Banking, Mobile Website, Card Portal, and Loyalty & Rewards Portal.

SegmintConnect: Delivery through our API which connects to your Direct Mail Campaigns, Teller, Call Center, Mobile Application, Statements, eStatements, Email systems and more.

SegmintReach: We are securely integrated with major ad networks, demand side platforms, and real-time bidding platforms, allowing you to relevantly cross-sell your current customers and even acquire new ones over the Internet.

Measurement and Reporting

Our daily reporting makes it easy to substantiate ROI.

We will track your efforts by campaign and channel to report the Face Value, Economic Value, and the Impression to Conversion rate of each new product sold.

As a customer converts and purchases the product or service being offered, their KLIs will update, they will automatically be removed from the campaign, and reported as a sale.

Financial Institution Benefits

  • Activate your internal data assets and transaction level details while maintaining GLBA and FFIEC compliance
  • Eliminate the traditional lead-time required to execute data-driven marketing campaigns by bridging the gap between the CMO and CTO
  • Gain a 360-degree customer view by understanding product mix, lifestyle and spending patterns through KLIs
  • Continue to grow customer relationships through increased relevance at every customer touch point
  • Deliver relevant and engaging messages on all channels, including the Internet while maintaining anonymity
  • Maximize marketing dollars by eliminating the “Spray and Pray” approach to marketing
  • Receive real-time reporting to easily substantiate ROI and understand lift