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Data Analytics & Marketing Platform for Banks

Segmint integrates predictive analytics, campaign management, multichannel message delivery and campaign reporting in one secure solution.

Discover, Create, Engage & Measure

Utilizing your customer data for real-time, personalized marketing has never been easier.

In one simple solution, you can deploy and easily measure data-driven cross-sell, product utilization, onboarding, retention and attrition campaigns.

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A SECURE, ALL-IN-ONE MARKETING PLATFORM

Secure, Real-Time Insights

Without ever receiving Personally Identifiable Information (PII) Segmint will analyze all of your data as soon as it’s received – in real time, daily, or weekly.

Discover and Create Audiences

Use simple include, exclude, and/or filters to develop KLI audiences based on life events, interests, competitive products, cross-sell propensity, product utilization, and more.

Engage Customers Across Channels

Deliver individualized messages to customers across all of your owned online and offline channels, as well as 3rd-party websites through real-time bidding.

Measure Real-Time ROI

Understand the success of your campaigns through real-time reports that track Conversions, Face Value, Economic Value, Impression Efficiency and more.

Easily Access Your Customer Data

Without ever receiving personally identifiable information (PII) we will unify your siloed, unstructured data. We can get started with just 30 fields of data from any of the following sources:

  • Customer Record
  • Product Information and Catalog
  • Account Data
  • Transaction Data
  • CRM
  • Existing Analytics and Models
  • Third-Party Market Data
  • Other Company Specific Data

See it in action with your bank’s anonymous customer data.

Request A Data Reveal
Interact with this KLI Discovery "Sunburst" tool live from your desktop!
 
 

Platform Features

MARKETING AUTOMATION & MEASUREMENT

Campaign Delivery to Assisted ChannelsThrough an API, Segmint will integrate with your Teller, Sales Management, Call Center, eStatements, Print Statements, MCIF, CRM, Emails systems and more.

Campaign Delivery to Owned Digital ChannelsSegmint will integrate and deliver messages on your Public Website, Online Banking, Mobile App, and other secure customer portals.

Campaign Delivery via Open Internet ChannelSecure delivery of your KLI-targeted messages to customers on millions of third-party websites through real-time bidding.

Capture Customer Disposition

Impression Efficiency ReportingReports that measure the efficiency of your campaigns.
Impression Efficiency Rate: The average number of times an impression is served to influence a product sale (conversion)

Impression Reporting by ChannelTrack the number of messages or targeted impressions served to customers across channels.

KLI Exports via Restful API EndpointsExport KLI assignments of an individual customer or group of customers to Sales Staff, Marketing, Branch, and more via our full suite of API endpoints.

Next Best Offer SelectionOffer decisioning analytics that determine which campaign is the most applicable for an individual based on their unique KLIs and your prioritization of goals.

Personalized Messages and OffersIncrease the relevancy of marketing messages and offers through the ability to personalize every unique message.

ROI and Conversion ReportsUnderstand a more accurate ROI than the industry standard of CTR. Track the number of product sales (conversions) influenced by your campaigns, and the Face Value and Economic Value of all conversions.

Unlimited Always On CampaignsDeploy any number of Cross-Sell, Up-Sell, Product Utilization, Customer Onboarding, Acquisition, Win-Back, Competitive Take-Away Campaigns, and more.

Zone ManagementEasily add and remove delivery zones on your owned properties (Public website, Online Banking, Mobile App etc.).