Data Analytics & Marketing Platform for Banks

SegmintOne integrates predictive analytics, campaign management, multichannel message delivery and campaign reporting in one unique and secure solution.

Discover, Create, Engage & Measure with Segmint

Utilizing your customer data for real-time, personalized marketing has never been easier.

In one simple solution, you can deploy and easily measure data-driven cross-sell, product utilization, onboarding, retention and attrition campaigns.

A SECURE, ALL-IN-ONE MARKETING PLATFORM

Secure, Real-Time Insights

Without ever receiving Personally Identifiable Information (PII) Segmint will analyze all of your data as soon as it’s received – in real time, daily, or weekly.

Engage Customers Across Channels

Deliver individualized messages to customers across all your owned online and offline channels, as well as 3rd party websites through real-time bidding.

Discover and Create Audiences

Using simple include, exclude, and/or filters to develop KLI audiences based on life events, interests, competitive products, cross-sell propensity, product utilization, and more.

Measure Real-Time ROI

Understand the success of your campaigns through real-time reports that track Conversions, Face Value, Economic Value, Impression Efficiency and more.

PLATFORM FEATURES

It begins with your data. Without ever receiving personally identifiable information (PII) we will unify your siloed, unstructured data. We can get started with just 30 fields of data from any of the following sources:

MARKETING AUTOMATION & MEASUREMENT

Campaign Delivery to Assisted ChannelsThrough an API, Segmint will integrate with your Teller, Sales Management, Call Center, eStatements, Print Statements, MCIF, CRM, Emails systems and more

Campaign Delivery to Owned Digital ChannelsSegmint will integrate and deliver messages on your Public Website, Online Banking, Mobile App, other secure customer portals

Campaign delivery via Open Internet ChannelSecure delivery of your KLI-targeted messages to customers on millions of 3rd-party websites through real-time bidding.

Capture Customer Disposition

Impression Efficiency ReportingReports that measure the efficiency of your campaigns. Impression Efficiency Rate: The average number of times an impression is served to influence a product sale (conversion).

Impression Reporting by ChannelTrack the number of messages or targeted impressions are served to customers across channels.

KLI Exports via Restful API EndpointsExport KLI assignments of an individual customer or group of customers to Sales Staff, Marketing, Branch and more via our full suite or API endpoints

Next Best Offer SelectionOffer decisioning analytics that determine which campaign is the most applicable for an individual based on their unique KLIs and your prioritization of goals.

Personalized Messages and OffersIncrease the relevancy of marketing messages and offers through ability to personalize each specific message.

ROI and Conversion ReportsUnderstand a more accurate ROI than the industry standard of CTR. Track the number of product sales (conversions) influenced by your campaigns, and the Face Value and Economic Value of all conversions.

Unlimited Always On CampaignsDeploy any number of Cross-Sell, Up-Sell, Product Utilization, Customer Onboarding, Acquisition, Win-Back, Competitive Take-Away Campaigns, and more.

Zone ManagementEasily add and remove delivery zones on your owned properties (Public website, Online Banking, Mobile App etc.).