Retail

Consumers are interacting with brands through a diverse mix of channels and they expect personalization at every touch point. Activating your customer data is the natural solution, but with the increasing number of high profile data breaches this is more difficult than ever before.

Data Sources

It begins with the data. Without ever receiving Personally Identifiable Information (PII) we will unify all of your siloed data.

As listed in the data feed, we can accept and analyze all of your data, in a batch process or even real-time.

Predictive Analytics and KLIs

Our Platform will continuously analyze your data to understand your customers holistically and as individuals through Key Lifestyle Indicators (KLIs).

Our 500,000+ KLIs will describe your customers channel preferences, payment preferences, shopping patterns, and purchase frequency to identify unique characteristics such as Home Decorator, Mobile User, and Discount Only Shopper.

KLIs are also used to precisely target your campaigns. As a customer’s KLIs change, they will automatically fall in and out of different campaign audiences.

With Segmint, you will deploy Always On, Always Accurate, Always Secure campaigns.

Personalized and Always On Delivery

Within minutes, you can deliver your KLI targeted campaigns across channels.

Segmint’s Always On delivery system can securely deliver your campaigns through:

SegmintEngage: Message delivery to your Public Website, Consumer Sign-In Portal, Mobile Website, Credit Card Portal, and Loyalty & Rewards Portal.

SegmintConnect: Delivery through our API which connects to your Direct Mail Campaigns, POS Equipment, Call Center, Mobile Application, Email and more.

SegmintReach: We are securely integrated with major ad networks, demand side platforms, and real-time bidding platforms, allowing you to relevantly cross-sell your current customers and even acquire new ones over the Internet.

Measurement and Reporting

Our daily reporting makes it easy to substantiate ROI.

The platform not only measures campaigns by channel, but also reports new sales, revenue and the impression to conversion rate of every sale.

As a customer converts and purchases the product being offered, their KLIs will update, they will automatically be removed from the campaign and reported as a sale.

Retailer Benefits

  • Eliminate the traditional lead-time required to execute data-driven marketing campaigns by bridging the gap between the CMO and CTO
  • Through KLIs, gain a 360-degree customer view by understanding lifestyle, spending patterns and motivations
  • Continue to grow customer relationships by becoming proactive rather than reactive to consumer needs
  • Deliver relevant and engaging messages on all channels, including the Open Internet while maintaining anonymity
  • Maximize marketing dollars by eliminating the “Spray and Pray” approach to marketing
  • Receive real-time reporting to substantiate ROI