About > Our Team

Our Team

Adam Craig


Adam Craig joined Segmint on September 16, 2019. He has assumed the leadership role of President. Adam comes with 20+ years of management experience in tech-based B2B business models working in the consulting, financial services, SaaS, and IT industries. Adam brings his passion for developing and inspiring teams to drive focus on operational efficiencies, culture and revenue growth. His management success has been derived from his deep experience in FinTech and ability to connect with colleagues, clients, and prospects, combined with passion and willingness to face challenges head on.

Adam comes to Segmint from Deluxe Corporation, where he most recently served as Vice President and General Manager, responsible for Deluxe’s Digital Engagement business unit. He previously held positions as Vice President of Strategy for FleetCor, leading new product strategy and product development efforts for clients within the small to mid-size business sector and Fiserv, as Director of Product Management, responsible for the Biller business product organization.

Russel R. Heiser II

Co-founder & Board Member

Rob Heiser is the co-founder and a board member of Segmint Inc, an innovative financial technology company based in Akron, Ohio. Segmint empowers financial institutions and financial technology providers to easily understand and leverage data, interact with customers, and measure results. Rob has been awarded 7 U.S. and international patents for Segmint.

Rob is also the founder of WiredViews Inc., a digital marketing agency with clients in several industries including CPG, Manufacturing and Technology. Previously, he was Chief Technology Officer of SupplierInsight, where he led the application and product development of the first commercially available Supplier Relationship Management (SRM) application serving several fortune 500 companies.

Rob was awarded Crain’s Cleveland 40 under 40 and currently serves on the Advisory Board of Kent State University’s LaunchNET entrepreneurship program. Rob holds a Bachelor of Business Administration degree in Management and Information Systems from Kent State University.

Greg Gruning

Chief Revenue Officer

Greg Gruning joined Segmint on July 1, 2013. He has assumed the lead role in managing business development, sales and marketing efforts with a primary focus on driving additional revenue through existing client relationships and maximizing revenue opportunities with new clients, partners, and affiliates.

Greg recently served as EVP of Corporate Business Development for INDYCAR. In this position, he was responsible for the management of all aspects of sales and sponsorship for the racing series, including: corporate sales, merchandise and licensing, media, team activation, venue, hospitality, partner strategy and activation. Under Greg's leadership, sales increased from $1.5M to over $30M and partner activation increased from $35M to over $250M. Additionally, Greg INDYCAR accomplishments include a ground breaking association with APEX-Brazil, driving $3B of business-to-business wins within 83 business sectors since 2009, as well as securing IZOD, the INDYCAR Series’ first entitlement partner in more than 10 years. Prior to joining INDYCAR, Greg served as VP of Marketing at NewPage Corp. where he led a team responsible for launching a $2.1B coated-paper company while managing all functions of product, placement, price, and promotion. Greg's extensive career began at Mead where Greg advanced from a regional sales rep to director of Mead’s North American business development.

Gary T. Salhany

CFO & Treasurer

As CFO for Segmint, Gary has assumed responsibilities for financial management of the organization. Gary is also Director of CFO/Controller Services for Cohen & Company, performing services, such as cash management, establishing systems, inventory controls, budgets and forecasts for organizations without internal departments. He also assists CFOs of larger organizations with special projects, including financing, cost reduction and operations.

Gary has served as CFO for a public company and two privately held companies over a 20 year period and successfully started his own business. He has an undergraduate degree in accounting from the University of Akron and Masters of Business Administration from Kent State University. He is a member of the Ohio Society of CPAs, the American Institute of CPAs and is a Board Member of the Ohio Venture Association.

Nate Shahan


Nate Shahan co-founded Segmint in 2007. Previously, Nate was COO and Partner for WiredViews Inc., a boutique digital marketing agency that specializes in creating brand lift through inbound marketing and integrated digital communication. He lead and oversaw all development, implementation and maintenance of software applications serviced by WiredViews, Inc. Prior to joining WiredViews, Inc., Nate spent three years designing and developing applications supporting the meeting and convention planning industry for OnVantage, Inc., now known as StarCite, the global leader in meeting management. During his time with OnVantage, Nate headed many implementations of meeting management solutions for Hilton Hotels, Wyndham Hotels & Resorts, Anheuser-Busch Companies, and others.

Nate's professional history also includes a stint with Harley Davidson Dealer Systems as lead developer of Harley Davidson's in-store vehicle sales and finance module, which was used by over sixty percent of dealer owners worldwide in the late 1990's. He began his career with Xtrasource, Inc. (now Sento) as developer of the company’s CRM desktop application, which served as the primary tool for information management for Xtrasource and its customers worldwide. Before leaving Xtrasource, he became the company’s lead engineer for the application and also served as the primary technical contact for the software. Nate received a B.A. in Business Industrial Management from the University of Akron.

Kent Blacksher

Vice President, Business Development

Kent Blacksher is the Vice President of Business Development at Segmint. Kent is responsible for creating and managing new client relationships across multiple verticals. Kent brings over 18 years of experience in media sales, including TV, print and digital advertising.

Kent joined Segmint from Hearst, where he was the Digital Marketing Manager, and provided custom digital solutions to clients, including reputation management, SEO/SEM, social media, analytics and mobile solutions.

Prior to Hearst, Kent was a Sales Executive at Valassis Inc. (formerly ADVO, Inc.) where he leveraged database analysis and market research to encourage year over year ROI for core clients, via print and digital media.

Kent holds a Bachelor of Arts in Communications from Lindenwood University in St. Louis and a Master of Information Systems from the University of Phoenix.

Ed Matis

Vice President Development

Ed Matis is the Vice President of Development at Segmint where he leads the day-to-day operations of the Segmint development staff. Ed manages development strategies across all IT project teams, and is responsible for driving process improvement and reducing time-to-market.

Ed brings more than 20 years of experience in delivering complex, value-driven information technology solutions to customers the financial services, software services, customer service, utilities and transportation industries.

Ed began his career as a developer and has held management positions with publicly held organizations, startups, and private firms.

Ed holds a Bachelor of Business Administration in Management Information Systems from Bowling Green State University and a Master of Business Administration from Case Western Reserve University.

Lance Cuthbert

Vice President, Enterprise Architecture

Lance Cuthbert is the Vice President of Enterprise Architecture at Segmint, where he is responsible for the overall architecture of Segmint’s Information Technology and Analytics systems along with business processes. Lance is a senior IT professional with 20 years experience in financial services, healthcare and technology industries.

Lance joined Segmint from a regional cellular carrier where he was the Director of Data Warehousing and Reporting. Prior to that, Lance served as an independent consultant, helping to author policies and procedures and implement systems for Sarbanes-Oxley and Payment Card Industry (PCI) Compliance.

Earlier in his career, Lance held the roles of Information Security Office and Director of IT Operations at a leading online home equity lender targeting high-credit quality borrowers.

Joan Clark

Vice President, Product Management

Joan Clark, Vice President of Product Management at Segmint, is responsible for establishing, communicating and executing upon the vision of the SegmintOne product. Joan brings 25 years of experience in marketing technology software, technology consulting, and the financial services industries.

Joan joined Segmint from Level7 where she was a consultant, providing leadership in business analysis, quality assurance, business process modeling, and project management to clients in the financial industry.

Prior to Level7, Joan spent 10 years at BrandMuscle, a start-up software development firm providing a local marketing automation platform and ad builder solution to clients such as Allstate, Chase and DIRECTV. In her role at BrandMuscle, she developed and instituted a client implementation process to facilitate organizational growth while maintaining product integrity. Additionally, Joan managed the professional services development team to provide clients with custom enhancements, leveraged financial and performance metrics to identify trends and processes to optimize revenue opportunities, and designed and built a local media buying solution.

Earlier in her career, Joan led client support, implementation and consulting teams promoting product usage and growth.

Joan holds a Master of Business Administration from Kent State University.

Jared Wilbanks

Chief Technology Officer

Jared Wilbanks is the Vice President of IT Operations at Segmint, where he is responsible for all IT infrastructure design and implementation, capacity planning, information security, and 24x7 operations. Jared is responsible for ensuring systems availability and process improvements across the IT Operations area.

Jared has over 20 years of experience in architecting, supporting and managing complex technology solutions and solving business problems in the financial services sector. Jared has held key architecture and leadership positions in startups, privately held and publicly traded companies. Jared began his career as a management information systems graduate at KeyBank after serving in the United States Army.

Jared has a Bachelor of Business Administration from Cleveland State University and Master of Business Administration from Keller Graduate School of Management. Jared holds professional certifications in ITIL, Amazon Web Services and Project Management.

Zeeshan Gauba

Vice President, Client Success

Zeeshan Gauba is the Vice President of Client Success at Segmint, where he is responsible for all aspects of onboarding new resellers and clients, and ongoing reseller and client management. Zeeshan brings over 15 years of client facing experience in the digital media, marketing, information technology, and financial services industries to Segmint.

Zeeshan joined Segmint from Level7 where he was a Sr. Consultant, leading various IT, HR, and M&A projects.

Prior to Level7, Zeeshan worked for various marketing and digital media agencies where he gained project management experience including launching the digital media division of a traditional marketing firm. Earlier in his career, Zeeshan also worked in retail banking for one of the big five banks in Canada.

Zeeshan holds a Bachelor of Commerce in Information Technology Management with a focus on Enterprise Systems & Organizations from Ryerson University in Toronto, Canada.

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