Predictive KLI customers likely to purchase a specific banking product or service. Look-a-like models identify customers exhibiting similar behaviors as previous customers who have adopted banking products and services.
FI Product KLI financial products and services that a customer – defined as “Consumer” or “Business” – currently own and utilize to manage their banking transactions.
Competitive FI Product & Activity KLI competitive banking products a customer currently interacts with identified through analysis of the customer’s payment transactions made to a competitive FI.
Client Segmentation KLI standard and custom segmentations of the FI customer base. Standard segmentations include customer type, such as “Consumer” and ”Business,” and Demographics, such as Age and Gender.
Consumer Spend KLI customer’s ACH, credit card and debit card transactions and describe the customer’s Activities and Interests, Consumer Services, Food & Dining, Personal Asset and Transportation Indicators.
Business Spend KLI business customer’s deposit account, credit card and debit card transactions and describe purchases, such as Advertising/Online Expenses, Office Supplies, Business Fleet, Business Payroll and POS Equipment Expenses.
Customer Behavior KLI describe how the customer utilizes the FI products and includes KLIs such as account balances, LOC utilization, number of transactions processed, recency of transaction processed, term expirations, withdrawal activity, deposit activity and more.
Intent & Journey KLI real-time customer's visit to the FI's public or authenticated FI site, indicating the customer's intent to purchase a product, adopt a service or contact the financial institution.
Control Group KLIs help implement control group testing and champion-challenger testing.
Geography KLIidentify the zip code (5 digit zip) location of the customer’s home address.