The transaction data that is available to describe your customer’s retail purchases, payments to competitor and other services is often so complex it is unusable. The content of merchant payment transactions is often cryptic and non-descript. And, the significant number of transaction variants for a single merchant makes it difficult to distill into a merchant name.
However, as a result of Segmint’s merchant cleansing process, we can unify standardize, and transform this complex transaction data into actionable, easy-to-use customer insights for your entire institution.
Through Segmint’s pre-integrated access to complete core and transaction data, including more than 1000 financial institutions, we have been able to:
- analyze and store hundreds of millions of transactions
- establish data mapping to non-partners cores
- cleanse and categorize over 30,000 merchants and financial institutions