Resources > Blog > Segmint Inc. Acquires WAND, Inc.'s Product and Service Taxonomy Division

Segmint Inc. Acquires WAND, Inc.'s Product and Service Taxonomy Division

January 15, 2020 by Adam Craig

Cuyahoga Falls, Ohio - Segmint Inc., a leading provider of data-driven solutions for financial institutions, announces that it has entered into an asset purchase agreement with WAND, Inc, the global leader in pre-defined taxonomies and taxonomy professional services. Segmint will acquire WAND’s Product and Service Taxonomy division, including its key personnel and intellectual property.

Combining Segmint and WAND's Product and Service taxonomy division aligns Segmint's data analytics platform with WAND's taxonomy and data normalization capabilities. Segmint will continue to service the WAND Product and Service Taxonomy division customers as well as the markets it currently serves. “We are excited about the addition of the WAND Product and Service Taxonomy division and its incredibly talented staff of Library Scientists to Segmint,” said Adam Craig, President of Segmint, “WAND’s expertise will help Segmint better categorize, structure, and manage our transactions, and further solidifies Segmint’s position as the market leader in the data analytics and customer insights space.”

Ross Leher, WAND’s CEO added, “As one of WAND’s oldest customers, Segmint’s platform has been the most compelling application for the WAND Product and Service Taxonomy. Segmint will be a perfect home for the WAND Product and Service Taxonomy division and its customers.”

Ross will continue to lead WAND, Inc. and will focus on Enterprise Taxonomy Division, providing the WAND industry vertical and business function taxonomies for use in leading enterprise knowledge applications.

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About Segmint

Segmint empowers financial institutions and financial technology providers to easily understand and leverage data, interact with customers, and measure results. Derived from billions of transactions, Segmint provides the fastest and most accurate customer insights through advanced data tagging, categorization, and contextualization. Our insights enable all functions of an organization to inform strategies including competitive analysis, risk, marketing, customer experience, and product innovation.

About Wand

Since 1983, WAND has developed multi-lingual taxonomies to improve the way our clients search and organize unstructured and semi-structured information. WAND is the premier source for industry vertical taxonomies, business taxonomies, and specialty domain-specific taxonomies. The breadth and coverage of WAND’s taxonomy library is unmatched, and for years, WAND Taxonomies have been used by thousands of companies around the world to organize information. For more information on WAND visit