AMERICANS' GROCERY, DINING, AND FOOD DELIVERY HABITS
Local butcher shops benefited from the #ShopLocal movement and were able to “meat” demand.
- 73% increase in March year over year.
- 44% increase in April year over year.
- 36% increase in May year over year.
- 2x growth in average ticket price, increasing from $35 in January to $70 in May.
Americans made 8.5% fewer trips to the grocery store but spend increased by an astounding 18% in the category.
- 27% increase in the value of grocery store purchases from January 2020 to April 2020, increasing from an average $40 to $51 respectively.
This is significant as Grocery spending is typically, very stable and even single digit changes are dramatic.
PIZZA AND ONLINE RESTAURANT DELIVERY
Pizza delivery and food delivery app purchases (including Grubhub and UberEats) grew from the start of the pandemic and YOY. Whether due to the economy reopening, the weather improving, or a desire to avoid the grocery store, by May American’s became tired of cooking.
- 32% increase in the number Pizza Delivery purchases from March 2020 to May 2020.
- 42% increase in May year over year spend with pizza delivery shops.
- 33% increase in spend with online restaurant delivery services from March 2020 to May 2020.
- 100% increase in May year over year spend with online restaurant delivery services.
During the pandemic, alcohol could be purchased from an array of retailers, including to-go from restaurants. But purchases from liquor stores alone spiked, as Americans stocked up to hunker down.
- 32% increase in liquor store sales in the 10 weeks post pandemic compared to the first 10 weeks of the year.