Segmint’s Attrition Model and Why it’s Different
Traditionally, legacy attrition models in the industry rely on slow-moving data that becomes stale very quickly. At last, FI’s can have on-demand visibility to customers at risk of leaving the institution - always updated, and always accurate based on the most recent transactions processed by your customers. Access to this data, when you are ready to act on it, puts you in control.
Segmint’s Attrition Model, through consumer behavior modeling, proactively limits the impact of churn for financial institutions of all sizes. Simply put, transaction data is the key. Through our patented AI-driven analysis of every transaction, Segmint assigns Key Lifestyle Indicators® to customers’ describing spend patterns, held-away payment activity, banking behaviors, and product mix. Changes in activity can be indicators of customers at high-risk of leaving an institution in the near future. The model uses better data, produced multiple times throughout the day - your customer’s data - continuously optimized and integrated resulting in the ability to manage attrition throughout the financial institution. Slam the door on attrition for good.