By Need/Use Case > Cross-Sell & Product Utilization

Deepen Account Holder Relationships with Data

Use your core data to increase products per customer and product utilization with ease and automation.

What was the problem?

Accessing customer data to make informed decisions and develop highly targeted customer segments requires a lot of time and resources from IT.

How Does Segmint Add Value?

Segmint integrates with core banking data and provides intuitive segmentation tools allowing you to access granular account holder insights without any assistance from IT. Through Segmint’s advanced campaign management system financial institutions deploy highly personalized and relevant messages to customers across all touchpoints.

Cross-Sell Account Holders

Make informed sales and marketing decisions, and cross-sell the right products and services to the right customers.

Increase Product Utilization

Encourage account holders to swipe their debit card, draw on their HELOC, pay bills online, utilize MRDC, renew CDs and more.

Personalized Marketing

Deliver unique customer experiences based on your account holders products with you, held away accounts, and key lifestyle indicators.

Matthew Berthold, COOWestfield Bank

"Implementing the Segmint platform was seamless from start to finish, making it possible for our institution to begin leveraging our customer data for automated marketing right away. The features and functionality of the Segmint platform align with our current and future strategic direction to enhance the performance of our marketing initiatives through advanced analytics."

Questions about how Segmint can help you?

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