Customer Insights

Identify growth opportunities and inform strategies through payment insights.

After your financial institution's transactional data has passed through our merchant payment cleansing process, we help you leverage your clean, tagged data to deeply understand your customers. Much more than MCIF or data aggregation, we give you the full picture of each account holder's unique customer profile at your institution and through payments to held away accounts. By combining analysis of their transactions with an overview of your product line utilization, we help you identify where you can grow share of wallet.

Our categorization of transaction data is the fastest, most broad, deep and complete that you’ll find anywhere, period.

We won’t bore you with the details of our patents and other nerdy stuff (although we’d love to) but our library scientists want you to know that they’ve invested more than 350,000 hours (and counting) to create a powerful data taxonomy for financial data analysis, that helps you unleash the power of transaction data to better connect with your customers and give them the personalized and relevant experiences they demand.

Do You Understand Your Customers?

Find out where your biggest opportunities to grow are.