The Problem
The banking industry is experiencing enhanced competition from non-banks, disruption by FinTechs, and market consolidation due to M&As. Digital technology is further intensifying the market, revolutionizing the way consumers research banking products, conduct their banking, and open new accounts.
The Solution
Segmint analyzes ACH transactions and accurately identifies the held away accounts that customers have with competitors. Segmint provides a complete financial picture of every customer, reveals total dollars leaving the institution, and exposes new market opportunities based on account holder transactions.