Use Cases > Competitive Insights

Competitive Insights

Discover your true competitors and engage customers that have held-away accounts

The Problem

The banking industry is experiencing enhanced competition from non-banks, disruption by FinTechs, and market consolidation due to M&As. Digital technology is further intensifying the market, revolutionizing the way consumers research banking products, conduct their banking, and open new accounts.

The Solution

Segmint analyzes ACH transactions and accurately identifies the held away accounts that customers have with competitors. Segmint provides a complete financial picture of every customer, reveals total dollars leaving the institution, and exposes new market opportunities based on account holder transactions.

Making this Use Case Actionable

  1. Make the Right Strategic Business Decisions

    Knowing which competitors your customers are banking with, and what products they have with each competitor can help you make the right strategic decisions leveraging data about your customers.

  2. Evolve Your Products & Services

    Compete with more intensity by evolving your product offerings, marketing, sales approach and holistic strategy based on your customers first-party data.

  3. Innovate

    Don't just evolve. Innovate. The competitors your customers are banking with can tell you a lot about what they are looking for. Discover who your true competitors are, how much money is leaving your bank, and where you are falling short.

  4. Cross-Sell the Right Products

    Deploy competitive take-away campaigns, and improve the relevancy of your marketing by understanding the products your account holders have with your competitors - then deliver the right message at the right time to win their business in these areas.

  5. Integrate Data CRMs

    Provide relationship managers with insights about customer’s held-away assets or the competing institutions to which they choose to send payments.