Use Cases > Financial Health & Wellness

Financial Health & Wellness

Manage risk and better understand customer segments by measuring the financial health of your customers through insights and data analytics.

The Problem

Consumers today expect their financial institution to already know all of their needs. With so much data, it’s hard to make sense of all of the information available to truly help customers reach their full financial potential.

The Solution

Segmint exposes hidden information about customers held away accounts, lifestyles, needs, and preferences. Segmint makes data easy-to-use by standardizing and unifying all core and transaction data into simple categorized data tags known as Key Lifestyle Indicators (KLIs). We have created Financial Health Indicator KLIs to specifically address issues of Financial Wellness in your account holders.

Making this Use Case Actionable

  1. Help Customers Manage Debt

    Offer customers ways to improve their financial wellness by understanding their competitive accounts and payment amounts.

  2. Encourage Customers to Save

    Help customers reach their savings goals by understanding their lifestyle and financial situation with clean and categorized transactions.

  3. Understand Customers' Financial Health

    Assess the financial health of your customers through one path in their financial journey by identifying those who are able to make recurring payments on standard budget items like utilities, mobile service payment, insurance payments, ecommerce, daycare and subscription services.

  4. Offer Assistance to Consumers Receiving Unemployment Funds and Payday Advances

    Help customers in financial stress identified by receipt of recent unemployment assistance deposits and payday advance activity. Build audiences based on how the number of days ago Unemployment Deposits or Payday Lenders Activity transactions were observed.  

  5. Reach Out to Account Holders with Recent Decrease in Payroll Deposits

    Financial institutions can be alerted to account holders who may be experiencing financial hardship and could likely benefit from products or services to manage their budgets. Marry Decreasing Payroll Deposits Trend KLIs with Average Monthly Payroll Deposit KLIs to build custom trigger audiences.

  6. Understand Customers' Ability to Meet Payment Due Dates

    Assess the financial wellness of your customers by creating triggers to identify account holders who are Past Due on their Loans and Credit Card payments. KLIs update with each new data feed to always reflect the account holders present past due status or identify when account holders become current with a loan payment.