With the increase in digital adoption and the shift in how consumers bank, how do you know which channels your customers are engaging with?
The more your account holders interact with your channels, the stickier they become with your FI. Use these KLIs to message your account holders the myriad benefits your institution’s products and services offer. Or simply use these KLIs to better understand which channels are effectively engaging your account holders or where your FI may need to consider product enhancements or innovation.
Use the KLIs below to better understand your account holder’s current interactions with your institution and add relevance to your messaging, encouraging digital technology adoption.