Use Cases > Increase Share of Wallet

The Problem

With the decline of traditional banking relationships, identifying easy opportunities to drive revenue and increase share of wallet is an ongoing challenge. 

The Solution

Segmint’s Key Lifestyle Indicators (KLIs) provide up-to-date access to your customers product mix, product utilization, held away accounts, and needs. Empowering your sales and marketing teams to message the right products and services at the right time.

Making this Use Case Actionable

  1. Boost Interchange Income

    Leverage data to target customers with messaging on the benefits to increasing swipes, and benefit from the additional interchange each transaction generates.

  2. Boost Lending

    Identify opportunities to cross-sell the right loan or line of credit based on each customers product mix with your FI and their products with competitors.

  3. Increase Deposits

    How customers are transacting and transferring money will help you cross-sell and offer the right DDA, savings, CD, or investment account.

  4. Increase Product Utilization

    Use your core data to encourage account holders to swipe their debit card, draw on their HELOC, pay bills online, utilize MRDC, renew CDs and more.