Use Cases > Personalized Marketing

Personalized Marketing

Engage banking customers at their moment of need using personalized, data-driven insights to improve your marketing.

The Problem

Delivering experiences that are adaptive and relevant is difficult without access to customer insights that are secure, easy-to-use, and updated in real time. Getting the resources and permission to securely integrate your customer data to a marketing platform increases the challenge.

The Solution

Segmint provides an easy and secure way for financial marketers to leverage account holder data for automated marketing. In minutes, your team can deploy personalized customer experiences without any technical or data science skills required.

Making this Use Case Actionable

  1. Always On Campaigns

    Deliver automated campaigns across channels that are triggered based on your customer data - no manual data management required.

  2. Deepen Customer Relationships

    Expand relationships with your account holders based on their product mix with your FI, held away accounts, and Key Lifestyle Indicators (KLIs). 

    Financial Institutions finally have the tools to reliably identify account holders with the highest likelihood to adopt a new product – on-demand, updated daily and deployed alongside a full suite of Customer Insights. Be one of the elite FIs that use KLI Customer Insights to identify and target the right cross sell audience.

  3. Deliver Relevant Messaging

    Customers are demanding more meaningful, relevant messaging that pertains to their lifestyle. Don't disappoint.

  4. Engage Website Visitors

    Deliver relevant experiences to both known and unknown website visitors based on their interactions on your website.